True Website
Link Building:
5 Basic
Foolproof ways to Build Google Safe Backlinks
Why is Link
Building Important to “Rank” a Website?
What
is a backlink and why does it matter?
Why is it that you hear so much about good backlinks and bad backlinks? Just how do you find a good backlink and get
it pointing to your blog or page?
In
simple to understand terms, a backlink is a URL link that points to your
website from another website. This
website may be a “listing site” a government site or if you are not careful, a
website that may not help your Google rankings.
One
of the many ways Google and other search engines evaluates the potential of a
website to rank in general or for a particular term is by the actual number and
“quality” of backlinks that website has going to it from other websites.
Let’s
look at an example of a Lawn and garden shop with a website listing many
popular plants and how to care for them.
Google will expect a number of website links going to this website from
other websites that are in the name niche or educational websites (.org and
.edu websites) in order to “rank” that website and send it searchers looking
for information on the plants they list with their key word listings.
Google
evaluates the potential of a website to rank by the number and quality of its
backlinks and the relevance of the websites the backlinks originate from to
that website.
Old
school SEO methods relied solely on acquiring backlinks for websites with a
higher domain authority (DA). While this
is good practice, today Google relies equally on the relevance of the website
the backlink is coming from. A website
with high quality, new blogs that relate to (in our example plants and their
care) is equally as powerful a backlink to nurture as a high DA rating from a
website that has little or nothing to do with plants.
What are the Top
Benefits of Building a Quality Backlink Profile?
·
Quality
relevant backlinks increase your organic rankings.
·
It
encourages Google’s “spiders to crawl you website more often, thus Google
indexes your website faster.
·
Naturally
this results in higher website traffic from your target market.
·
More
traffic (visitors) to your website that are among your target customers create
more opportunities of conversions and sales.
·
This
increased quality targeted traffic to your website increases brand awareness
and credibility.
Here are 5 Basic
Link Building Methods to Follow and Engage for Proven Results.
1) Guest
Postings on Other Relevant Websites
Guest
blogging of writing a blog about something that you are an expert on and that
relates to your websites niche does several things. First it creates a backlink within the
website you are writing the blog for back to your website in the most credible
way possible. Second it develops a
relationship with another expert site in the niche and its principles that can
be helpful in the future. Third it can help you network with their other
contact and them network with your other relevant contacts in your niche.
Most
important is the way you think of yourself or whoever is writing your
blogs. Guest blogging gives your
organization the opportunity to amplify your content and provide massive value
to readers outside your website. It exposes your organization further as
experts in your field and positions your website further as an expert
site. When readers read something they
like, they will look for more by that writer, well that resides back on your
website.
You
can find guest post opportunities by Google searching the term “guest post +
the keyword or topic for your particular niche” you could also try replacing
the guest post with “Contributing writer”, “Contribute to our site”, Accepting
guest posts”, “write for us” and “Submit blog posts”
Some
may want to trade blog posts, as long as their post is of good quality and
unique, not duplicated on any other website, it will increase your
content. Linking out back to their
website will not hurt your standing, and you get more great content in the
process!
2) Writing Great
Blog Content in Beyond Important
The
cornerstone of any website is great content, and the hallmark of a great blog
is that it caters to the very needs of the targeted readers of your
website. Targeted useful high-quality
content has always been and will always be a solid strategy for any marketing
campaign in any era.
If
you begin your website with high-quality unique content and build with nothing
but high-quality useful content to your targeted niche, others involved in that
niche will naturally link to you without effort on your part. Not enough links
to make the efforts described here un-necessary, but you will know your content
is well places when you begin to find quality backlinks appearing on their own.
But
for maximum effect you must share out your great content through social
media. When you do always share the link
back to your blog or page, this is not a particularly powerful link, but when
it is multiplied by many shares it becomes a powerful and significant backlink
source. It also serves to bring readers
and potential targeted customers back to your website. Now isn’t that the point of this entire
exercise in the first place?
3) Write a Great
Comment or Testimonial to Another’s Blog
Every
blogger likes to get comments and testimonials to their blogs. The problem is the spammers and outright
scammers that are out to sell whatever junk they are talking about in a comment
that has nothing to do with the blog they are commenting on. You must find a way to get around this, yes
we have some advice.
First
look for blogs within your targeted niche of interests, blogs that have
comments under the blogs. This indicates
that this blog is “curated”, or that a webmaster is reviewing the blogs,
sifting out the hundreds of junk spammy comments and posting the “real” relevant
ones.
To
be posted you do not necessarily have to agree with the blogger as long as you
are constructive with your criticism and do not present criticism in such a way
as to say “this guy does not know what he is talking about come to my website
and find out the truth”, it simply won’t get posted, use your head.
A
good constructive comment usually will be posted, an additional item to add to
the discussion, an 11th suggestion to a list of 10 is always a
winner as well. Then there is the
outright “testimonial”, this is what we use to call “brown nosing”, in other
words write something you are sure to get posted that totally agrees and
validates what the blogger is saying.
Not
every comment will allow you a backlink, this depends on whether the webmaster
of the site you are commenting on allows “dofollow” links in the comment
section. However even if you can’t leave an actual backlink, use your name and
if possible refer to your authority website without the .com so an interested
reader can find you if they want to.
This gets you name out and increases your face rank. All this leads to
natural backlinks in the future.
4) Contact other
Bloggers and Authority Websites to Mention or List Your Websites Resources.
For
example, let’s go back to our lawn and garden shop website, a blog or page
resource could be developed that lists all the types of fertilizers that can be
used on Tomatoes by brand and effectiveness.
Make sure it is real verifiable research and is true authority
information.
Now;
reach out to other bloggers and websites involved in gardening and offer your
new information to them as a linkable resource.
Make sure it does not sell your products or services on that page and
does not specifically mention or recommend your shop.
By
doing this the page becomes a neutral resource others can feel free to link to
as an authority link (also a benefit to that websites SEO but that is another
subject) and you get natural backlinks.
Remember those viewers to that resource are now within your website with
your branding in the header and your resource menu and footer.
In
order for all this to happen it will take an exchange of emails with the other
blogger, in order to build his confidence in you and ease his mind in using
your website’s information as authority in his blogs subject matter. You must convince him or her that you are in
fact an authority in the subject and flatter him or her on their unique
knowledge as well.
The
trick here to convince someone to link (backlink) to your website is to chat as
a friend and college, pick your words very carefully. Never appear pushy or directly tell him or
her to link to your site. Suggest the
resource, invite them to review it, and openly offer the resource as a link
from his excellent article. They must
find this resource of benefit to their audience, that is the bottom line, so
make sure it is accurate and looks great!
5) Requires
Research but Beneficial to Your Target Website as well as Your Website; The
Broken Link Method
You
compile a list of the authority websites in your niche, the ones that are
really active and obviously have lots of visitors. Then use a google free product called “Check
my links Chrome extension” a program that looks at a blog or page and tests all
the links, highlighting the “broken links” in red.
For
those of you not familiar with the term broken link, it simply means that there
was a click that would take you to another website or page with additional
information on whatever the author was explaining in the sentence.
Now
here is the opening, if you find a broken link that could now link to a
resource in your website that could provide additional information and enhance
the article you may have found an opportunity.
Contact the author or webmaster, point out the broken link and offer a
link to your website with relevant authority information to back up the same
point the original was meant to back up.
You
now have made a friend by pointing out a broken link (Google hates broken links
and downgrades websites for them), so finding out and fixing a broken link is a
big help to the author or webmaster.
Additionally, by providing a reasonable alternative link to an authority
website with relevant information to the old link saves the author the trouble
of further research,
Now
you have made a good contact and a potential friend in the industry, and you
have a backlink which was your original goal in the first place!
There
are many other methods, and this can be really fun when you start to get
results. How about we all help each
other, share a good example, or a comment on how to make one of the above more
effective.
Yes
we do allow dofollow, we publish all relevant comments good and bad, but we do
screen for spam so if you are real, pleas comment.
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